Augmented and virtual reality are the two of the newest user interface systems that are revolutionising how users interact with computer systems. While Virtual Reality has already established itself in gaming and education system, augmented reality is slowly seeping into different industries and improving the customer experience.
Though it is still expensive to develop content in both these technologies, Google and Apple releasing the AR toolkits will be a big step in stabilising the costs in the long run.
How can VR help in the food industry?
VR can be a big help in training employees to a higher standard. Typically, HR focuses on either a low touch high-efficiency mass workshops or a high-cost high touch smaller group session to train their employees. But with VR, they can reach out to a great number of employees with the same standard and care.
AR has a great place in the food industry as it can help train servers with layers of information. It also creates a great user experience. Recently, HoloYummy recreated Chef Dominique Crenn’s book ‘Metamorphosis of Taste’ in 3D dish renderings, converting a cookbook into a different experience.
Experience marketing is the next big thing to sweep the consumer markets around the world. People are no longer happy with just looking at pictures or videos of tasty food. Use AR and you can make them see the food on their table, activating their salivary glands. Embed your contact number in the experience and soon they will reach for the phone to make a reservation.
One tech-savvy restaurant used Magic Loop’s VR tech to create an interesting story around their dining tables. While customers waited for their food, a super interesting story involving little people happened right where they sat. Needless to say, the idea was a super hit, and the restaurant is booked for months in advance.