3 Main Techniques of Including Call-To-Action in Your Product Explainer Videos

Explainer Video Production

Call-to-action is a must-have for any explainer video that wants to beef up conversions. It’s a kind of instruction that you give to your prospective customers that prompts them to take a specific action. The action can be signing up for your newsletter, directing them to watch another video, opt-in your email list, subscribe to your YouTube channel or buy a product or service. CTA is important to a business because it helps harness valuable data about prospective customers, generate leads, and track results. Also, when making explainer videos, it’s highly recommended that you add CTAs at the tail end. The question is; how do you include a call-to-action in your product explainer videos. Here’s how:

Use ‘’text call-to-actions’’ in your product explainer videos

As the name suggests, text CTA involves the use of texts to persuade prospective customers to take action. The words you choose for your text CTA can mean the difference between a conversion and abandonment. That’s why it’s highly recommended that you choose sweet and magnetic words that instantly motivate customers to take action. Text CTA is especially useful if you have a particular URL on your site that you want prospective customers to follow.

Use ‘’vocal call-to actions’’ in your product explainer videos

Vocal CTA simply means using voice to cajole customers to take a specific action. A vocal CTA is adapted to explainer videos that include someone speaking in it or if your product explainer video has a recorded voiceover. The advantage to a vocal CTA is that customers easily resonate with the human voice because it exudes confidence and has the power to motivate prospective customers into taking action. In fact, most business owners prefer vocal CTAs over text CTA when making their explainer videos.

Use ‘’button call-to-actions’’ in your product explainer videos

If you intend to incorporate a sense of interactivity to your product explainer videos, you can choose a magnetic and compelling CTA button. An eye-catching CTA almost always leads to action. Your target audience will be motivated to click on the button, which will take them to the next stage. With the vast majority of people obsessed with colored visuals, attractive buttons CTAs are increasingly becoming popular.


Many business owners are always torn between using a text CTA and vocal CTA. Experts recommend that you try both. This gives you the opportunity to get the response you’ve been yearning for easily.

3 Aspects To Consider in Your In-House Explainer Video Production Process

Explainer Video Production

The internet is littered with statistics on how potent video is as a marketing tool in this day and age. In fact, according to a report by Cisco, video content will attribute to 80% of internet traffic by the turn of 2020. You may be looking to include explainer videos in your marketing campaign and wondering about the techniques other companies are using to make high-converting explainer videos, and for a second, thought that they are using expert video production companies. That’s not entirely true. Compelling explainer videos can be made in-house by an expert and experienced team. If you ensure the following aspects are followed to the latter, you can easily create top-notch, high-converting explainer videos in-house:

Gather the right in-house team for your explainer videos production

You don’t really need a big team or a video production company to create scintillating explainer videos. But, what you’ll surely need is the right talent. In other words, you should have a combination of different skilled video production personnel. The must-have skills on your team to create the best explainer videos include voiceover artist, scriptwriter, video director, video editor, illustrator, and animator, if you are creating animated explainer videos.

The kinds of skilled people you hire will largely hinge on the goals of your explainer videos. Your budget size will also determine the kind of skills you include in your video production team. You can always cut down the cost of explainer video production by hiring an expert and highly experienced videographer.

Establish a culture and environment that props up your explainer videos production team

Promoting videos can sound like a short and simple process, but their production takes up a lot of time, effort and research. You have to make sure that viewers perceive your message quickly and clearly. So if you’re serious about creating videos that will compel prospects to take action, make sure the explainer video production process is refined.

Be passionate about making your explainer videos

Any experienced entrepreneur can tell you that you need passion to succeed in whatever you do. If you want your entire explainer video production process to yield fruits, make sure you commit to the whole process fully. That means dedicating a lot of your time, and every ounce of your energy to creating your product explainer videos. This is only possible if you and your team have the confidence and belief that what you’re making is worth sharing.


You can always go out and solicit the services of an accustomed video production company to support your in-house team. This will guarantee a combination of skill, resources, and talent to make compelling explainer videos.

3 Top Tips For Ensuring Your Explainer Videos Get Maximum Views

your Explainer Videos

The purpose of creating explainer videos is to get as many people as possible to watch them and take action, whether its subscribing to your channel, signing up for your newsletters, joining your email list or buying your products or services. For that to happen, there are specific things you need to do. Here are simple, yet straightforward techniques to ensure your explainer videos get maximum views:

Choose the right keywords for your explainer videos

Choose keywords that are searched the most online for your video subject. You can target keywords that get more than 500 to 1000 searches each month. And the keywords you choose should be relevant to your explainer video. You can leverage Google Keyword Research tool to help you find the most searched keywords in your niche.

Make a point to publish your explainer videos

After making your explainer videos, create a YouTube channel for them. Then upload them to the platform. Craft attractive titles for your explainer videos, which should include the main keyword discussed above. Come up with descriptions for the explainer videos, and include keywords naturally as well.

Boost your explainer videos

While YouTube experiences a tone of traffic every day, your explainer videos might be immersed in the tons of videos on the platform and people may have trouble finding them. That’s why you need to promote them. There are numerous free and paid ways to promote your explainer videos. Free options include sharing the videos on social media platforms, such as Facebook, Twitter, LinkedIn, WhatsApp and more. Paid options include sponsoring your video on Facebook and LinkedIn, Google Adwords, affiliate marketing and much more.

You can also write compelling articles about your explainer videos every week and post them on article directories, such as Ezinearticles.com, Articleblast.com and more. You can then embed the URL of your explainer videos at the end of the articles. Article directories experience a lot of traffic every day, and you can get a lot of people to watch your videos through them.


Creating compelling explainer videos is just one of the steps to getting your products or services in front of consumers. You need to promote the videos to be viewed by a ton of prospects. Otherwise, your efforts will just go down the drain. The tips explained above will go a long way towards helping you achieve maximum views for your explainer videos.