The purpose of creating explainer videos is to get as many people as possible to watch them and take action, whether its subscribing to your channel, signing up for your newsletters, joining your email list or buying your products or services. For that to happen, there are specific things you need to do. Here are simple, yet straightforward techniques to ensure your explainer videos get maximum views:
Choose the right keywords for your explainer videos
Choose keywords that are searched the most online for your video subject. You can target keywords that get more than 500 to 1000 searches each month. And the keywords you choose should be relevant to your explainer video. You can leverage Google Keyword Research tool to help you find the most searched keywords in your niche.
Make a point to publish your explainer videos
After making your explainer videos, create a YouTube channel for them. Then upload them to the platform. Craft attractive titles for your explainer videos, which should include the main keyword discussed above. Come up with descriptions for the explainer videos, and include keywords naturally as well.
Boost your explainer videos
While YouTube experiences a tone of traffic every day, your explainer videos might be immersed in the tons of videos on the platform and people may have trouble finding them. That’s why you need to promote them. There are numerous free and paid ways to promote your explainer videos. Free options include sharing the videos on social media platforms, such as Facebook, Twitter, LinkedIn, WhatsApp and more. Paid options include sponsoring your video on Facebook and LinkedIn, Google Adwords, affiliate marketing and much more.
You can also write compelling articles about your explainer videos every week and post them on article directories, such as Ezinearticles.com, Articleblast.com and more. You can then embed the URL of your explainer videos at the end of the articles. Article directories experience a lot of traffic every day, and you can get a lot of people to watch your videos through them.
Creating compelling explainer videos is just one of the steps to getting your products or services in front of consumers. You need to promote the videos to be viewed by a ton of prospects. Otherwise, your efforts will just go down the drain. The tips explained above will go a long way towards helping you achieve maximum views for your explainer videos.
— Today, Explained (@today_explained) 26 de febrero de 2018